Soho House Rosewood Cidade Matarazzo Sofitel

Interior Architecture & Brand Identity.

Boutique Hotels, Branded Residences, & Luxury Homes.

Interface Craft is an interior architecture studio for boutique hotels, branded residences, and luxury homes. We deliver the full scope: spatial design, floor plans, material and finish specifications, furniture plans, FF&E procurement, lighting design, 3D visualisation, and author's supervision. When a project also needs brand identity, visual systems, or a digital presence, we develop those too, under the same creative direction.

We've shaped spaces for Soho House, Rosewood, and Sofitel, where every detail is intentional. When a lobby smells like forest mist as you run your hand along the oak cabinet, that's because it was designed that way. We carry that same level of care into every project, from spatial layout down to the objects, textures, and finishes your guests will touch, see, and remember.

Services

From visual direction to spatial reality: every discipline at your reach.

Concept development, spatial planning, material specification, interior architecture, lighting plan, 3D visualisation, construction documentation, and design supervision.
Furniture, fixtures, and equipment specified to procurement-grade standards. Complete FF&E matrices, lead times, alternates, and approval workflows. Custom furniture and lighting design, mock-up criteria.
Competitive positioning, brand narrative, voice and tone, target guest profile, rate justification, creative direction document.
Logo, typography, colour system, signage, stationery, social media templates, brand guidelines. Designed as a system, built to scale from one property to a portfolio.
Website design and build, booking engine integration, mobile-first development, direct conversion optimisation, channel strategy integration, SEO foundations.
Press narrative, target publications, media visits, placement strategy, editorial coverage, influencer coordination.
Anticipation content, social media launch, influencer strategy, direct booking infrastructure, pre-opening campaigns, OTA fallback architecture.
Direct booking optimisation, rate strategy, channel mix, OTA dependency reduction, owned relationship systems, commission analysis.
Seasonal positioning, campaign strategy, review and reputation management, performance tracking, competitive monitoring. Retainer or project-based.
Digital check-in, concierge services, in-stay communication, local recommendations, post-stay engagement, direct guest communication channel.
Procurement Library

A network built over a decade.

Artisans, workshops, and manufacturers across the US, Europe and the UK: specified, vetted, and ready for you.

Interface Craft studio
About

The team behind the studio.

Interface Craft is a creative studio for hospitality, based in Barcelona, working with partners and projects globally.

Our foundation is craft: manual processes, analogue thinking, and organic conversations. We combine this with high-end technology to deliver with efficiency and precision.

We work collaboratively and are driven by the joy of being in inspiring spaces. That philosophy carries through every project.

Most importantly we value meeting in person! If you're in town, join us for a coffee.

New York Barcelona Global
Contact

Book a strategy session.

Tell us about your project and we'll discuss the next steps.

Prefer email? contact@interface-craft.com.

WhatsApp: +44 7428 495141

Passeig del Mare Nostrum, 15
Barcelona

© 2026 Interface Craft.