INTERFACE CRAFT

Spatial & brand.
One studio.
Complete direction.

Interface Craft is a spatial identity studio for boutique hotels and branded residences. We combine interior architecture, brand, graphics, and digital: held to the same standard, under your brand direction.

We are a team of architects, designers, planners, and strategists who work as one studio. Every detail a guest encounters, from the facade to the font on the door, the tone of the welcome email, the weight of a key in the hand, is shaped with the others in mind. We connect the dots others leave scattered, so your spatial brand reads as one cohesive, enticing whole.

Thought-out details are what create human experience and connection. A sequence of small moments: a scent on arrival, the slope of a stair, meeting interesting people at dinner, that together shape how a person feels in a space. We design for that compound effect. Emotionally, physically, and in the quieter psychological registers guests rarely name but always remember, and want to return to.

We bring that discipline to independent founders building places worth returning to.

Services

From visual direction to spatial reality: every discipline at your reach.

Concept development, spatial planning, material specification, interior architecture, lighting plan, 3D visualisation, construction documentation, and design supervision.

Furniture, fixtures, and equipment specified to procurement-grade standards. Complete FF&E matrices, lead times, alternates, and approval workflows. Custom furniture and lighting design, mock-up criteria.

Competitive positioning, brand narrative, voice and tone, target guest profile, rate justification, creative direction document.

Logo, typography, colour system, signage, stationery, social media templates, brand guidelines. Designed as a system, built to scale from one property to a portfolio.

Website design and build, booking engine integration, mobile-first development, direct conversion optimisation, channel strategy integration, SEO foundations.

Press narrative, target publications, media visits, placement strategy, editorial coverage, influencer coordination.

Anticipation content, social media launch, influencer strategy, direct booking infrastructure, pre-opening campaigns, OTA fallback architecture.

Direct booking optimisation, rate strategy, channel mix, OTA dependency reduction, owned relationship systems, commission analysis.

Seasonal positioning, campaign strategy, review and reputation management, performance tracking, competitive monitoring. Retainer or project-based.

Digital check-in, concierge services, in-stay communication, local recommendations, post-stay engagement, direct guest communication channel.

About

The team behind the studio.

Interface Craft is a creative studio for hospitality, based in Barcelona, working with partners and projects globally.

We orchestrate how a hotel is experienced across space, brand, and digital. Interiors, identity, and online presence are developed together and directed as one system.

Our foundation is craft: manual processes, analogue thinking, and organic conversations. We combine this with high-end technology to deliver with efficiency and precision.

We work collaboratively and are driven by the joy of being in inspiring spaces. That philosophy carries through every project.

Most importantly we value meeting in person! If you're in town, join us for a coffee.

New York Barcelona Global

Contact

Book a strategy session.

Tell us about your project and we'll discuss the next steps.

Prefer email? contact@interface-craft.com.

Passeig del Mare Nostrum, 15
Barcelona

Services

A network built over a decade.