INTERFACE CRAFT - BRAND & SPATIAL IDENTITY

Spatial & brand.
One studio.
Complete direction.

Interface Craft is a spatial identity studio for boutique hotels and branded residences.

All disciplines are not separate layers: they are one guest experience, expressed across different channels. That's why we develop and coordinate them together, under a single direction.

We've directed spatial identity for some of the most recognised hospitality brands in the world. Today, we apply that discipline to independent founders.

Services

From visual direction to spatial reality: every discipline at your reach, every step of the way.

Concept development, spatial planning, material specification, interior architecture, lighting plan, 3D visualisation, construction documentation, and design supervision.

Furniture, fixtures, and equipment specified to procurement-grade standards. Complete FF&E matrices, lead times, alternates, and approval workflows. Custom furniture and lighting design, mock-up criteria.

Competitive positioning, brand narrative, voice and tone, target guest profile, rate justification, creative direction document.

Logo, typography, colour system, signage, stationery, social media templates, brand guidelines. Designed as a system, built to scale from one property to a portfolio.

Website design and build, booking engine integration, mobile-first development, direct conversion optimisation, channel strategy integration, SEO foundations.

Press narrative, target publications, media visits, placement strategy, editorial coverage, influencer coordination.

Anticipation content, social media launch, influencer strategy, direct booking infrastructure, pre-opening campaigns, OTA fallback architecture.

Direct booking optimisation, rate strategy, channel mix, OTA dependency reduction, owned relationship systems, commission analysis.

Seasonal positioning, campaign strategy, review and reputation management, performance tracking, competitive monitoring. Retainer or project-based.

Digital check-in, concierge services, in-stay communication, local recommendations, post-stay engagement, direct guest communication channel.

About

The team behind the studio.

Interface Craft is a creative studio for hospitality, based in Barcelona, working with partners and projects globally.

We orchestrate how a hotel is experienced across space, brand, and digital. Interiors, identity, and online presence are developed together and directed as one system.

Our foundation is craft: manual processes, analogue thinking, and organic conversations. We combine this with AI to deliver with efficiency and high-end technology tools to deliver with precision.

We work collaboratively and are driven by the joy of being in inspiring spaces. That philosophy carries through every project.

We value meeting in person! If you're nearby, please stop by.

New York Barcelona Global

Contact

Book a strategy session.

Tell us about your project and we'll discuss the next steps.

Prefer email? contact@interface-craft.com.

Passeig del Mare Nostrum, 15
Barcelona

Services

A network built over a decade.